Our Story

Elegance was born out of the lifelong passions of founders Wissal and Mouna, who shared a deep commitment to environmentalism, wellness, and skincare. Their vision was simple yet powerful: to create luxurious, organic, and vegan beauty products that not only perform better than conventional alternatives but also promote health and well-being.

The idea for Elegance truly blossomed during Mouna’s pregnancy. Concerned about the safety of conventional makeup, she and Wissal decided to create a line of beauty products that were not only safe for pregnant women but also for anyone with sensitive skin or who values wellness in their beauty routine.

"Our skin absorbs much of what we apply to it," says Wissal, co-founder of Elegance. "Opting for safe makeup minimizes exposure to harmful chemicals, ensuring peace of mind while enhancing natural beauty."

"As a pregnant woman, I was afraid to use makeup products," Mouna shares.

"My partner and I decided to work oncreating healthy and safe makeup for women like me, and for girls who care about their health or have sensitive skin."

Elegance is more than just a makeup line—it's a brand committed to the health of its users and the environment. Every formulation is crafted with care, blending luxury with wellness to empower women to look and feel their best, naturally.